Privacy Policy | Agency

Last Updated: 19 May 2026 Effective Date: 19 May 2026

1. Introduction

Brandkeymedia (“we”, “us”, “our”, “Company”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, how we store and protect it, and your rights in relation to your data.

This policy applies to all users of our Website at digihike.in and anyone who engages with our services.

Brandkeymedia is operated by Prashant Kumar, having its registered office at E-99, Bharat Vihar, Kakrola, South West Delhi, Delhi – 110078, India.

By using our Website or services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use our Website or services.

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

Name – when you fill out a contact form, enquire about services, or engage us.
Email Address – for communication, proposals, invoicing, and project delivery.
Phone Number / WhatsApp Number – for calls, project discussions, and service coordination.
Business Name and Website – when provided as part of an enquiry or onboarding.
Payment Information – when you make a payment. Note: we do not store your card details on our servers. All payment transactions are processed by RBI-authorised third-party payment gateways (such as Razorpay or Cashfree), which operate under their own privacy and security policies.
Messages and Content – any messages, briefs, creative assets, or other content you share with us for project purposes.

2.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically:

IP Address
Browser type and version
Device type
Pages visited and time spent
Referring URL
Geographic location (country/city level)

This information is collected through cookies and analytics tools (such as Google Analytics) and is used in aggregate form to understand how our Website is used and to improve it.

2.3 Information from Third Parties

We may receive limited information about you through our social media pages (Instagram, Facebook, LinkedIn, YouTube) if you interact with us on those platforms, subject to those platforms’ privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Legal Basis
To respond to your enquiries and provide services	Contractual necessity
To send you proposals, invoices, and project updates	Contractual necessity
To process payments for services	Contractual necessity
To communicate about your project	Contractual necessity
To send marketing or promotional emails (with your consent)	Consent
To improve our Website and services	Legitimate interest
To comply with legal obligations	Legal obligation
To prevent fraud and protect our business	Legitimate interest

We will never sell your personal data to third parties. We do not use your data for any purpose beyond those described above.

4. Cookies

Our Website uses cookies to improve your experience. Cookies are small text files placed on your device when you visit our Website.

We use the following types of cookies:

Essential Cookies – Necessary for the Website to function. Cannot be disabled.
Analytics Cookies – Used to understand how visitors interact with our Website (e.g., Google Analytics). These do not identify you personally.
Preference Cookies – Remember your settings and preferences.

You can control cookie settings through your browser. Please note that disabling certain cookies may affect the functionality of our Website.

5. Payment Data and Security

All financial transactions on our Website are processed by RBI-authorised payment aggregators. We integrate with gateways such as Razorpay and/or Cashfree, which are compliant with PCI DSS standards.

We do not store, process, or have access to your full card numbers, CVV, or banking credentials. All such data is handled entirely by our payment gateway partners on their secure, encrypted servers.

In compliance with the RBI’s 2025 Master Directions on Payment Aggregators and PCI DSS v4.0.1, all transaction data is processed and stored with strict data localisation requirements within India.

6. Data Sharing and Disclosure

We may share your information with the following categories of parties, strictly for the purposes described:

Payment Gateway Providers – To process your payment securely (e.g., Razorpay, Cashfree).
Email and Communication Tools – Such as Google Workspace for sending emails and project communication.
Analytics Providers – Such as Google Analytics to understand Website usage (data is anonymised).
Legal and Regulatory Authorities – Where required by law, court order, or regulatory requirement.
Professional Advisors – Such as accountants or legal counsel, bound by confidentiality obligations.

We do not share your personal information with any other third party without your explicit consent.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law.

Client project data – Retained for 3 years after project completion for record-keeping and audit purposes.
Payment records – Retained for 7 years as required under Indian tax and financial regulations.
Marketing communications data – Retained until you unsubscribe or withdraw consent.
Website analytics data – Retained for 26 months (Google Analytics default).

When data is no longer required, it is securely deleted or anonymised.

8. Data Security

We implement reasonable and appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

Secure (HTTPS) connections on our Website.
Access controls limiting who within our organisation can access your data.
Use of reputable, security-certified third-party platforms.
Regular review of our data handling practices.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Your Rights

Under applicable Indian data protection law and general privacy principles, you have the following rights in relation to your personal data:

Right to Access – You may request a copy of the personal data we hold about you.
Right to Correction – You may ask us to correct any inaccurate or incomplete data.
Right to Deletion – You may request deletion of your personal data, subject to legal retention requirements.
Right to Withdraw Consent – Where processing is based on your consent, you may withdraw it at any time.
Right to Object – You may object to us using your data for marketing purposes.

To exercise any of these rights, please contact us at the details provided in Section 13 below. We will respond to your request within 30 days.

10. Children’s Privacy

Our Website and services are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected personal data from a minor without parental consent, we will take steps to delete it promptly.

If you believe we may have inadvertently collected data from a minor, please contact us immediately.

11. Links to Third-Party Websites

Our Website may contain links to external websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our Website after any changes constitutes your acceptance of the updated policy.

13. Grievance Officer

In accordance with applicable Indian law, the following person is designated as our Grievance Officer for data privacy matters:

Name: Prashant Kumar Designation: Founder, Brandkeymedia Email: contact@digihike.in Phone: +91 8929960212 Address: E-99, Bharat Vihar, Kakrola, South West Delhi, Delhi – 110078, India Response Time: Within 30 days of receiving a grievance.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy, please contact us:

Brandkeymedia E-99, Bharat Vihar, Kakrola, South West Delhi Delhi – 110078, India

Email: contact@digihike.in Phone: +91 8929960212 Business Hours: Monday to Saturday, 10:00 AM – 7:00 PM IST Website: digihike.in